Masterclass on Google AdWords An advanced look at how to improve search campaigns
Friday, 19th August from 3:00 pm - 4:00 pm IST
Presenter - Salil Panikkaveettil Salil is the co-founder & CEO of AdNabu, an AdWords automation software. Salil oversees strategy, business development and sales at AdNabu. Earlier he was part of the marketing team at BankBazaar.com, where he managed customer acquisition strategies through channels like paid search, display advertising, affiliates, retargeting & email marketing.
Key takeaways from the webinar
1) How to identify and filter the right keywords for search campaigns
2) Multiple strategies in campaign creation and structuring 3) Correct way to optimize campaigns